As a beauty professional, you already know that brows are the frame to every face. But what if they could also be the frame to your salon's success?
Mastering the art of upselling brow services not only helps you grow your business, it gives your clients the opportunity to experience the full potential of your expertise. Whether it’s through bundling services, educating clients on advanced treatment options, or offering personalized consultations, upselling can improve your clients' results and their satisfaction.
Here’s how to master the art of upselling brow services in your salon.
1. Bundle Treatments for Maximum Appeal
Clients love convenience—and a good deal. Bundling complementary services is one of the easiest ways to upsell while creating added value for your clients.
Example Bundles to Offer:
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Stain Hybrid Dye + Wax + Lamination: This trio works beautifully to color, define, and style brows like never before.
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Lamination + Tint: Laminated brows look incredible on their own, but pairing them with a tint gives that polished, defined finish clients crave.
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Brow Wax + Henna or Tint: For clients seeking definition and precision, this duo offers a complete brow makeover.
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Lightening + Wax: A game-changer for clients wanting to go 1-3 shades lighter with their brow hair.
Pro Tip: Highlight the savings in your bundle compared to booking services individually. For example, “Save $15 when you book our Lamination & Tint Package!”
2. Educate Clients on Advanced Brow Services
Many clients are unaware of the full range of brow services you offer or how these treatments can enhance their look. Take the time to educate them on advanced options and the benefits of each.
How to Educate Clients:
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During Appointments: While performing a basic brow wax, mention how the Professional Lamination System could help them achieve a fluffy, lifted look or how the Lightening System could lift their natural features and freshen up their vibe.
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Social Media Demos: Post before-and-after videos or tutorials showcasing your advanced brow services, like Stain Hybrid Dye or Gel Tint, to build curiosity and demand.
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Consultation Cards: Include information about your premium services on consultation forms or treatment menus to spark interest.
Pro Tip: Use visual aids, like before-and-after photos or color charts, to demonstrate what’s possible with advanced treatments. A picture really does speak a thousand words.
3. Offer Personalized Consultations
Upselling starts with understanding your client’s unique needs. A personalized consultation allows you to tailor recommendations and demonstrate your expertise, making clients feel valued and cared for.
During the Consultation:
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Ask Questions: Find out what your client loves about their brows and what they wish they could change.
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Share Your Vision: Use their answers to explain how specific services (like lamination, lightening, or tinting) can address their concerns or complement their features.
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Create a Plan: Suggest a customized brow journey, such as a tint and wax today, followed by lamination at their next appointment.
Pro Tip: Elevate the experience with a custom color consultation using tools like Brow Code’s complimentary color charts. Use the charts to find the ideal shade for their brows, ensuring it aligns with their features and style.
4. Highlight the Value of Maintenance
Upselling doesn’t end when the service is done—it extends to the aftercare and maintenance products you recommend. Clients want their brows to look salon-fresh for as long as possible, and you can guide them toward products that deliver just that.
Key Products to Upsell:
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Brow Gold Oil: Nourishes and hydrates brows post-treatment, keeping them healthy and glossy.
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Multi-Peptide Growth Serum: Perfect for clients looking to grow thicker, fuller brows between appointments.
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Tint or Lamination Kits: Encourage clients to maintain their look at home with professional-grade kits designed for easy use.
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Cosmetics: Suggest certain products your clients can use to keep their brows looking flawless on the go, with tools like the Imitations Micro Brow Pencil, Creamades Brow Pomade or Alias Brow Lamination Gel.
Pro Tip: Position these products as essential for long-lasting results rather than optional extras. For example, “This serum will help keep your laminated brows nourished and looking their best until your next appointment.”
5. Use Loyalty Programs to Incentivize Upgrades
Client's love feeling rewarded for their loyalty, and a well-structured loyalty program can encourage them to try premium services.
Ideas for Loyalty Incentives:
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Offer a free brow tint after every 5 brow waxes.
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Give discounted lamination services for clients who have booked three consecutive brow treatments.
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Provide early access to new services or treatments for loyal clients.
Pro Tip: Advertise your loyalty program in-salon and on social media to encourage sign-ups. Make sure it’s easy to understand and packed with perks that keep clients coming back.
6. Frame Upselling as a Benefit, Not a Sale
When recommending additional services or products, focus on how they enhance the client’s experience or results. Upselling works best when it feels like a thoughtful suggestion rather than a sales pitch.
For Example:
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Instead of saying, “Would you like to add lamination to your appointment today?” try:
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“I think lamination would be amazing for your brows—it’ll give them that lifted, fluffy look and make your shape pop even more.”
Pro Tip: Use phrases like “What I’d recommend for you is…” or “Have you ever considered…” to position yourself as an expert offering solutions, not just selling services.
7. Promote Limited-Time Packages
Create excitement and urgency with limited-time offers or seasonal packages. For example, a “Holiday Brow Bundle” featuring lamination, tinting, and a free aftercare product is a great way to encourage clients to try new services while feeling like they’re getting an exclusive deal.
Pro Tip: Use social media and email marketing to spread the word about these offers and be sure to highlight how long they’ll be available to build FOMO.
Your Next Steps to Boost Brow Services
Upselling is all about offering your clients the best experience possible. By bundling treatments, educating them on advanced services, and delivering personalized consultations, you’ll not only optimize their results but also build long-term loyalty.